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90,269
Likes
2,428
Comments
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Duration
60s
Caption
These are all the most common mistakes I see in a LinkedIn profile. #linkedin #career #jobsearch
Transcript
Please tell me your LinkedIn profile doesn't have any of these mistakes. One, a profile picture where you're not even looking at the camera should be making eye contact, smiling, and framed from the shoulders up. Two, no banner image. You can make one like this using Canva. Three, your headline should not be your current job. It should be pitching you and your best skills like this. Four, your about statement should be written in first person, and it shouldn't just be an AI slop rundown of skills you have. Most LinkedIn about statements are meaningless mush. Five, your URL up here should not be the default ugly one they gave you. Six, you need to use the description sections under jobs. That's how you come up in keyword searches. Seven, education section should not have dates. Eight, let's use the skills section properly. Twenty-three is not enough. Nine, no recommendations received is a huge red flag. Ten, these should be the visibility settings you're using, and make sure last name visibility shows your entire name.
Hook analysis
brand_fit: with_changes“Please tell me your LinkedIn profile doesn't have any of these mistakes.”
Pattern
list
Format
screen_walkthrough
Topic
linkedin-networking
Sub-topic
LinkedIn profile setup mistakes
Content angle
your profile is failing basic search and credibility checks before a human ever reads it
CTA
—
Narrative structure
numbered list of ten fixes over a live profile
AU transplant
yes
Transplant note
Already an Australian creator and nothing in it is country-locked — Canva banners, custom URLs, keyword-searchable role descriptions and recommendations work identically for a reader in Melbourne. Format is provably a screen walkthrough ('your URL up here', 'these should be the visibility settings you're using', 'you can make one like this'). To make it Ark's, the ten items would be re-pointed at the internationally-trained problem: headline that positions a foreign degree, role descriptions that make overseas experience legible to an Australian recruiter's keyword search, recommendations when your referees are all overseas.
Brand fit note
Structure is strong and shippable — ten concrete mechanisms, not encouragement, and 'twenty-three skills is not enough' is the kind of count the voice doc demands. But as written a generic career coach could publish every sentence unchanged, which is the explicit cut test. There is no contrarian inversion, no empathy pivot, no Australian specificity, and no cost accounting beyond one skills count. It also never says why each fix matters commercially — 'no recommendations is a huge red flag' asserts without a mechanism. Rebuild as subdivision teaching (which kind of headline for which sub-role) plus at least one number tied to the market, and point the contempt at the advice industry that told people to put their job title in the headline, never at the reader.
Why it performed
Not written yet.