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Views
104,900
Likes
2,737
Comments
74
Shares
708
Duration
60s
VPF 0.1311
Caption
These are all the most common mistakes I see in a LinkedIn profile. #linkedin #career #jobsearch #learnontiktok
Transcript
Please tell me your LinkedIn profile doesn't have any of these mistakes. 1, a profile picture where you're not even looking at the camera should be making eye contact, smiling, and framed from the shoulders up. 2. No banner image. You can make one like this using Canva. 3. Your headline should not be your current job. It should be pitching you and your best skills like this. 4, your about statement should be written in first person and it shouldn't just be an a I slop rundown of skills you have. Most LinkedIn about statements are meaningless mush. 5. Your U. R. L. Up here should not be the default ugly one they gave you. 6. You need to use the description sections under jobs. That's how you come up in keyword searches. 7. Education section should not have dates. 8. Let's use the skill section properly. 23 is not enough. 9. No recommendations received is a huge red flag. 10. These should be the visibility settings you're using and make sure last name visibility shows your entire name.
Hook analysis
brand_fit: with_changes“”
Pattern
list
Format
screen_walkthrough
Topic
linkedin-networking
Sub-topic
LinkedIn profile audit checklist
Content angle
your profile is failing on ten fixable mechanical details
CTA
—
Narrative structure
numbered list of ten fixes, each stated then corrected on screen
AU transplant
yes
Transplant note
Nothing here is country-specific — profile photo, banner, headline, about section, custom URL, role descriptions for keyword search, skills count, recommendations, visibility settings all work identically for an Australian reader. Only change needed is the headline example, which should be rewritten to Australian role titles and the 'no local experience' objection, and the recommendations point should reference Australian managers or survival-job supervisors since the reader has no local corporate network yet.
Brand fit note
The ten-point screen walkthrough is a genuinely reusable shape and it is all mechanism, not encouragement — that clears the 'real mechanism' check. Two problems. First, it is market-agnostic: a US coach published it unchanged, so per the relevance test it is not ours until every item is re-anchored to how Australian recruiters search and read profiles. Second, there is not a single number in it beyond list positions — the cost-accounting pillar is missing entirely; add search-appearance counts or the 14-month wait. Language like 'AI slop rundown' would also need the register dial turned for an Instagram caption. No Never-ships trips.
Why it performed
Not written yet.