Views
210,000
Likes
2,563
Comments
84
Shares
76
Duration
7s
Caption
We’re looking for people who have 1️⃣ a clear brand 2️⃣ strong keywords 3️⃣ relevant experience 4️⃣ amazing accomplishments #resume #career #jobsearch #cv
Transcript
No, no, definitely not. Yes, yes, yes.
Hook analysis
brand_fit: with_changes“No, no, definitely not.”
Pattern
bold_statement
Format
—
Topic
resume-not-working
Sub-topic
recruiter resume snap judgement
Content angle
a recruiter decides in seconds on brand, keywords and accomplishments
CTA
—
Narrative structure
wordless verdict reel -> criteria delivered in caption
AU transplant
with_changes
Transplant note
The structure — fast yes/no verdicts over resumes while the four criteria live in the caption — carries over completely and is cheap to produce. Nothing US-specific appears in the audio. To rebuild it for Ark, the verdicts must be judged on Australian conventions (no photo, no DOB, no marital status, two pages, achievement bullets with numbers) and should explicitly include a resume carrying overseas experience, so the reader sees an internationally-trained profile get a 'yes'.
Brand fit note
There is no mechanism in the spoken content at all — four words of verdict, with the actual criteria (clear brand, keywords, relevant experience, accomplishments) hidden in the caption. Fails 'Is there a real mechanism, or just encouragement?' and 'Is there at least one number?'. The bigger risk is Ark's contempt rule: a reel of a coach dismissing resumes points the judgement at the candidate, not at the system. Rebuilt version must name the system — the Australian resume template nobody hands international grads — and say out loud what each 'no' was missing, with a number (e.g. seconds on screen, bullets with results).
Why it performed
Not written yet.